What is Keyword Ranking Monitoring?

Keyword rank tracking (sometimes called "site tracking" or "SERP tracking") is the practice of regularly monitoring a website's ranking for a specific set of search terms. , While it is possible to track the rankings of many different search engines (Amazon, YouTube, etc.), it is primarily used in Google as a way to check organic search rankings.

 How to check your ranking?

There are two main ways to check your ranking on Google:

 1. Manually check your rankings: 

It literally means typing your target keywords into Google one at a time. And see where your website ranks. If you want to check your rankings manually, make sure you're signed out of Google in a private browsing session and search where your audience is searching. 

2. Use Rank Tracker:

There are many tools that automatically check where your website ranks for specific terms. And watch your ratings change over time.

How to monitor Google ranking ?

Tracking your keyword placement is important as it will help you determine if your current SEO strategy is effective. Rank lets you see how your site's ranking has improved over time. Keyword ranking can also help you find out why your Google organic traffic is suddenly increasing or decreasing. For example, if your organic traffic has increased by 28% in the last month, it can be difficult to figure out why only Google Analytics is being used. However, tracking keyword rankings can show you that a particular keyword is moving up in the SERPs, partially driving this increase in traffic.

How to track keyword rankings with Google ranking tracking tool called Rank Tracker.

Here are the exact steps to set up rank tracking for your website.

Step #1:

Create a project Select the "Projects" view from the tool's main toolbar: Then press the "Create project" button. Create a project name and enter your site's homepage URL.

Step #2:

Set up keyword position tracking Now that your project is set up, click on "Track Position" to go to this section. Select the search engine and device you want to use to track your ranking (in most cases you'll want to select "Google" and "Mobile"). If possible, please include a location (eg Australia or a specific city): Add the keywords you want to track in the box: Click "Add keywords to campaign". Click "Start Tracking". You can also check the "Email me weekly ranking updates" box to receive an automatic summary of your campaign.

Step #3:

Look at your keyword rankings After a few minutes, you will start to see your current rank. You can see your rating on the project dashboard and in the "Position Tracking" feature itself. After a few weeks, you can compare your ranking over time in the "Overall" overview of the rank tracker: And scroll down to the "Overview" report to see how your site is performing in search via the "Ranking Overview" section

Position tracking overview explained

Once you set up your rank tracking report, it will check and update your ranking daily. While you don't need to check your rankings every day, regular checks can give you an overview of how your site is doing. And unlike high-level Google Analytics data, you'll know at a glance which keywords need more attention.

Position column

The position column compares the positions of a keyword between two dates. You can use it to track the progress of your SEO campaign by setting a date as the start and end of the campaign. This column will show all position changes that occurred during these days. In this example, the website took first place on May 2nd in the “Pet Supplies”, “Pet Brands” and “Mini Buggy” categories.

Difference column

To the right of the Status column is a column called "Difference". This shows if there has been any change in the position of your keywords over the past week. In this example, "parrot" has moved up one place and "cat food" has moved down two places. The other keywords remain the same (with a "0" difference). The red arrow and number indicate that your rating has gone down, while the green arrow and number indicate that your rating has gone up. This column will tell you the difference in rating between the two dates entered. It shows you how far you have risen or how low your rank has been. A drop in ranking could indicate that a competitor is targeting the same keywords as you, that you have been affected by a Google update, or that there is a technical problem with your site. Either way, it's something to watch out for and it can work. Move to the right in the Volume column "Vol."

volume column

The "Volume" column shows the number of people searching for each keyword you are tracking. This is important because search volume helps prioritize major keyword lists. In fact, sometimes it makes sense to rank the most searched keywords at the top (since improving your keywords usually dramatically increases organic traffic). After you set up Final Thought Rank Tracking, you should review your reviews regularly (at least once a month). Some people check their reviews every day. However, there are some discrepancies in the order. As such, it's a good idea to "zoom out" frequently to see how your score has changed over the course of a month or quarter. Still, keyword ranking tracking is the foundation of tracking SEO results in many ways. So you have already taken the first important step by setting it up!