I consider Microsoft Bing because the much less well-known little sibling of Google. It’s now no longer the most important seek engine with inside the world, however, Bing will generate visitors and leads in case you display it a few love and attention.

As an incentive, optimizing for Bing additionally way you’re optimizing for Bing-powered SERPs like DuckDuckGo, Qwant, Ecosia, and Yahoo!.

In this guide, you’ll discover ways to optimize for Bing seek with out hurting efforts to rank on Google SERP.

What Is Microsoft Bing?

Microsoft Bing is a seek engine created and operated via way of means of Microsoft. It changed former seek services like MSN Search, Live Search, and Windows Live Search. Microsoft Bing affords internet, photograph, video, and map seek capabilities.

The first model of Bing changed into MSN Search, and it was released in 1998. MSN Search used seek outcomes from Ink Tomi and covered an index, seek engine, and internet crawler. Windows Live Search changed MSN Search in 2006 and rebranded as Bing 3 years later.

Microsoft CEO Steve Ballmer first delivered Bing in May 2009 as a substitute for Live Search at a convention in California. Three months later, Yahoo! and Microsoft introduced a partnership in which Bing might electricity Yahoo Search.

Unlike Google, Microsoft made its set of rules open supply in 2016, so anybody is aware of what is going into rating for Bing.

Why Should You Optimize for Bing search engine marketing?

Here are some motives to take note of Bing:

Bing Makes Up a Fifth of All Desktop Traffic

Yahoo and Bing take 15% of the computer seek market. Bing has powered Yahoo searches for years, because of this that that seek outcomes in Yahoo are much like Bing. Optimize for Bing, and you’re optimizing for Yahoo.

There’s Lower SERP Competition

I don't forget returned withinside the early days of beginning my internet site. While it took eons to rank on Google SERP for my favored key phrases, it took place on Bing a whole lot greater quickly. Most SEOs recognition on Google due to the fact they manage the hunt market. Hence, there’s much less opposition on Bing and greater possibilities to rank.

Also, Bing visitors converts surely well. Shocking, proper? One argument is that Bing has a greater mature demographic with better disposable income. If you've got got get right of entry to to analytics on Bing and Google, you would possibly be aware comparable stats to your end.

Bing Is Open About Its Ranking Factors

Unlike Google, Bing is open approximately the way it crawls and ranks web sites. According to Bing webmaster guidelines, elements inclusive of click on-thru rate, consumer engagement, and social alerts are crucial in case you need to rank on Bing seek.

What Are Some Popular Bing Services?

Bing News

Bing News is a information aggregator powered via way of means of AI. After Microsoft observed that 60% of human beings most effective examine the information headline, they delivered clever labels to cell devices. It capabilities as subject matter tags to assist customers discover relationships among information stories. Other labels encompass fact-take a look at tags and writer logos.

Results from Bing News encompass: 

Article URL

Image of the information article

Provider data

Related information and classes

Date delivered

Sorting and filtering alternatives to discover unique outcomes

Bing Mobile

With Bing Mobile, you could behavior searches to your cell tool thru the cell app or browser. The first-class of seek outcomes is similar to the computer internet site with a few extra features.

Features of Bing cell app encompass:

Predictive textual content

Speech recognition

Image seek

Directions to a location

Search outcomes with cope with and get in touch with number

Directions with a GPS receiver

Weather forecast

Built-in browser

Bing Rewards

Bing Advertising 

Also called Microsoft Advertising, it’s a carrier that shall we groups promote it their services, merchandise, and web sites in Bing seek outcomes. Microsoft Advertising is a kind of pay-per-click on marketing and marketing that indicates subsidized listings along natural outcomes.

33% of Bing customers have a Bachelor’s degree, and 38 rn $100,000 or greater annually. If you’re trying to get the maximum bang in your marketing and marketing dollars, remember Bing Advertising. Their advertisements additionally attain forty four million particular computer customers now no longer protected via way of means of Google Ads.

Microsoft rebranded Bing Ads to Microsoft Advertising in 2019, however a few entrepreneurs additionally name it Microsoft Bing Ads.

Bing Ads are low-priced while in comparison to Google Ads. You can manage prices via way of means of placing a most each day spend. In addition, Bing expenses for advert clicks, because of this that you most effective pay for leads. Finally, Bing Ads makes use of target target market focused on and key phrases to expose your advertisements on applicable seek outcomes.

How Does Bing Find & Index Your Site? 

Sitemap

Bing makes use of sitemaps to discover URLs and content material in your internet site. A sitemap is a report that gives data approximately URLs, pages, and different content material to your webweb page. It tells the hunt bots or crawlers which documents and pages are crucial to your webweb page. A sitemap additionally affords data approximately while you ultimate up to date a web site and change language variations of the web page. 

Bing recommends the usage of an XML sitemap report, despite the fact that in addition they help MRss, RSS, and Atom 1.0. Submit your sitemap the usage of the Bing Sitemap device. You most effective must post it as soon as for Bing to move slowly it regularly.

How to Submit Your Sitemap to Bing and Other Search Engines

How to Set Up a WordPress Sitemap

Content Submission API

Use the Content Submission API or Bing URL to index new, up to date, or deleted content material our web page. You can post the URLs via way of means of including them in your sitemap or thru Bing Webmaster Tools.

Bing search engine marketing vs. Google search engine marketing: What’s the Difference? 

Search engine marketing professionals and virtual entrepreneurs continuously evaluate Bing vs. Google concerning shared functionalities like nearby seek, rating criteria, off-web page, and on-web page alerts.

Backlinks

Bing is in the back of Google on how they compare hyperlink features. While Google crawls each content material to your internet site, Bing eliminates pages from their index that don’t have sufficient hyperlink cost to rank on seek outcomes. Therefore, you want as a minimum one back-link for a web page to rank on Bing.

Organic Ranking

Both Bing and Google supply desire to large manufacturers due to the fact those manufacturers entice greater branded links. However, Bing may have problems differentiating manufacturers from comparable competitors. Bing has a tendency to choose antique websites with authentic area extensions like .edu and .gov. On the opposite hand, Google will rank famous or business websites with first-class content material.

Content 

Bing appears at content material the identical manner they have a take a observe web sites. They choose content material that has constructed a recognition over a greater prolonged period. According to content material marketer Maria-Cristina Muntean, Bing additionally prefers content material with multimedia inclusive of films, top notch pictures, and audio. Infographics are awesome in the event that they upload cost to the unique content material.

Conversely, Google rewards web sites that post new or up to date content material. They’ll additionally rank your content material whether or not it consists of multimedia or now no longer. However, each Bing and Google agree which you must optimize for key phrases and seek intent.

Technical Factors

Technical search engine marketing and on-web page elements play an critical function in each Bing and Google rating. To rank a web page, Bing is predicated on specific fit key phrases in meta tags, web page titles, and different associated key phrases. Google’s set of rules is greater developed. If the content material suits key-word intent, it may have a take a observe key-word versions and synonyms and rank a web page for the proper key phrases.

Social Signals

Google doesn’t use social media authority as a rating factor. Instead, it’s a manner to pressure visitors in your internet site. On the opposite hand, Bing emphasizes social media as a rating factor. As a result, content material rating on web page one has a tendency to have many likes, retweets, and shares. 

How to Optimize Your Website for Bing search engine marketing

Claim Your Business on Bing Places 

Visit Bing Places for Business to say your enterprise list. Similar to Google My Business, the intention is to supply applicable nearby seek outcomes to customers. Don’t neglect about to replace your web page index after registering your enterprise with Bing.

Get Verified

If you’ve been in enterprise for a while, there’s a respectable danger which you’re indexed on Bing. Only upload your enterprise if you could’t discover a list for it. Next, Bing sends an authorization code to affirm your list. The code may be despatched through tele cell smart phone name, SMS, post, or email. Bing will post your list after verification is complete.

Add High-Quality Images

Since Bing favors list with multimedia, upload top notch pictures of your enterprise premises, merchandise you sell, and whatever that would inspire a click on thru in your internet site.

Encourage Customers to Leave Reviews

Reviews are the lifeblood of nearby groups. Prospective clients examine on line opinions to envision the first-class of your merchandise and get perception into the enjoy they’ll have together along with your enterprise. Encourage clients to put in writing opinions approximately their enjoy and to proportion snap shots. 

However, don’t worry terrible or much less-than-best opinions. Your enterprise appears suspicious if anybody leaves a 5-famous person review.

Use Bing Webmaster Tools URL to Index Your Site 

After registering your enterprise, it’s time to index your webweb page with Bing’s Webmaster Tools. First, join up for a enterprise account together along with your Microsoft login. 

Tag & Categorize Your Site

Categories and tags make your web page greater discoverable while customers look for unique queries. Organizing content material additionally makes it less complicated for Bing’s set of rules to apprehend your content material. Using WordPress CMS, you could without difficulty upload classes and tags to each web page, now no longer simply weblog posts.

Include Multimedia Content

Add applicable pictures and films while growing content material. Bing extracts data from captions, titles, transcripts, and based data. However, upload the data as Html textual content, now no longer embedded in multimedia. 

Use Alt photograph textual content to explain what the photograph is set for human beings that can not see snap shots on pages. Adding captions and subtitles for films affords context for Bingbots while crawling pages to your webweb page. Optimize pictures to lessen report length with out affecting first-class.

Image search engine marketing and Alt Tags

Why Image Optimization Matters

Use Relevant Keywords 

Bing’s set of rules isn't as developed as Google’s. Instead, they depend greater on the usage of specific fit key phrases. Now, the intention is to optimize for Bing with out hurting Google search engine marketing efforts. So, I wouldn’t advocate you to feature key phrases anywhere for the sake of rating. Instead, use applicable key phrases some times, optimize for secondary key phrases and ensure you’re the usage of descriptive textual content applicable to the number one key-word.

For example, in case you had been speakme approximately “Bing vs. Google” you wouldn’t unsolicited mail the content material via way of means of the usage of the key-word time and again even if it doesn’t make sense. Instead, you’d upload associated subjects inclusive of those below. 

You can discover Mind Maps via way of means of navigating to Topic Research, that is positioned beneathneath the Content Marketing segment at the left-hand sidebar. Enter a key-word, and the device will generate a listing of subjects and semantic entities to encompass withinside the copy. Then, navigate to Mind Map for a visible illustration of the data.

Keep in thoughts that any purple subjects at the Mind Map are subtopics which are trending, so it is able to be a very good concept to take the ones into attention for the duration of your research.

Write High-Quality Content for Bing 

Bing appears at content material first-class as a rating factor. Beyond key-word matching, the content material has to be:

Useful

Authoritative

Well-written

Well presented

Regarding authority, Bing considers alerts from noted courses, social networks, creator identity, and call recognition. Improve E-A-T to your internet site, and you’ll enhance authority on Bing.

To get right of entry to the application of the web page, Bing tests if the content material is applicable to the key-word intent. In addition, the content material should have depth, function helping data to returned up claims, and encompass media inclusive of pictures, films, and graphs.

For presentation, your content material must be findable, clean to examine, and encompass available design. If you function advertisements to your internet site, ensure the advertisements don’t intrude with the consumer enjoy.