Using Google Analytics can help you increase traffic, improve user experience, and achieve your business goals. But how do you know what metrics to look at when there's so much data in Google Analytics? We share some standard metrics that you can check with Google.
What are Google metrics analytics criteria?
Google Analytics collects real-time data about your website and its traffic. The tool displays this data in a collection of reports, each containing widgets configured to track specific metrics and dimensions. According to Google, a metric is "an individual element of a dimension that can be measured as a sum or a percentage". A measure of quantitative data tracked by Google Analytics. Google Analytics metrics include: Sessions Session Time Usage % Goal Complete
What is the difference between metrics and dimensions in Google Analytics?
Dimensions, on the other hand, are not numerical and qualitative data. Think of it as a "category". Google Analytics uses this to organize the collected data. Google Analytics dimensions include: Campaign nation Average Device Category Useful Google Analytics metrics
1. Number of users
The user metric represents the number of people who have visited your website. 1 user represents 1 website visitor. However, when someone visits your website from their computer or mobile phone, Google Analytics takes these two different users into account. Google is trying to use cookie data to solve this problem, but it is not 100% accurate. You can view your user data by going to Public → Overview in the main menu of the tool. You can also see the number of user statistics shown in other reports.
2. Number of Sessions
Since users represent visitors, visit statistics tell you the number of times people have visited your website. For example, if each user visits your website 5 times, you can get 10 sessions from 2 users. Visits are a great metric to monitor if you want to measure how active your visitors are on your site. You can view session data in Public Overview in your Google Analytics account. This metric is also displayed in other reports. three.
3.New Users
Tracking new users can help you understand where your traffic is coming from and whether your brand awareness campaigns are working. The new user metrics only track users who have never visited your site before. You can find new users in Google Analytics under Audience Overview. For more information on new and known visitors, see New vs. Go back to Audience Actions.
4. Average Page Time
Average Page Time tracks the time visitors spend on your website before leaving your website. You can use this metric to understand how (or if) your visitors are actively browsing your website. You can view the total average time on the Audience Overview page. However, for a better overview, you can also view the average page time for each page in the All Pages report (Behavior Website Content All Pages).
5. Average number of pages per session
Keep track of the average number of pages your visitors visit per session and see how users interact with your site or what issues they encounter in your user journey. If this number is low, it may reflect it. This metric is usually found publicly under "Average Session Duration" Overview in Google Analytics.
6. Bounce Rate
This metric tracks when users visit and then leave a page on your website. Google Analytics displays the bounce rate in percentage format. For example, a page with a bounce rate of 50% from 50 users means that 25 people didn't click on another page. You can see the overall bounce rate in Audiences Overview. You can also view the bounce rate for individual pages, channels, or campaigns.
7. Conversion Rate
Whether you have an ecommerce, lead generation or content website, you have an end goal that you want your users to achieve. This could be a sale, filling out a form, or uploading content. Whatever your goal, you can use a conversion rate stat to track it. Google Analytics allows you to set your intent using the conversion rate metric. You can use this metric to find out how many of your visitors have reached your goal. By tracking your conversion rate over time, you can understand how campaigns and incentives are performing and identify potential issues that you can address. You can see your overall page conversion rate under Conversions , Goals , Overview. But first you need to set your goals in Settings , View , Goals.
Additional Google Analytics metrics
Among the many metrics available to track, some can often be confused and used interchangeably. For example:
Clicks vs visits
These metrics may sound similar, but they track very different data. Clicks are a metric that appears in some Google Analytics reports, such as the organic and paid channel reports. This metric tracks the number of people who clicked on your listing or ad. Hits Tracks the total number of hits on your website.
Goals vs Events
In Google Analytics, user intents are actions taken on your website to achieve your overall business goals. Targets can be revenue from sales, registrations or downloads. Events are additional user interactions that contribute to business goals. Events include button clicks, cart additions, and similar interactions on the site.
Pageviews vs Unique
Pageviews These metrics are somewhat related but still different. Page Views tracks the total number of page views for a given user. If a user views the same page twice, Google counts that page as a two-page view. Conversely, unique pageviews count the number of users viewing a page. If a user views the same page twice, Google counts it as a unique pageview. How many metrics do I need to track? Each of the metrics listed here will help you track your site's performance.
