What is SEO?

SEO is the process of improving the performance and experience of your site so that it is more visible in search engines. Specifically, SEO is about evaluating organic search results. 

Google search results are divided into two sections: ads and organic results.

Ads (as the name suggests) are the results that people pay for through Google Ads. It is a completely separate system of organic results. Organic results are based on 100% quality. And not "you pay for playing." These are organic results where SEO becomes important.

Why is SEO important?

SEO is a great way to bring your business more traffic, leads, customers and sales. In fact, 81% of all Google searchers click on organic results. This means that only 19% choose to click on the ad. Another way: you can expect 5x more traffic when you compare organic search results to your ad pay. (Even though the ads are at the top of the page.) And if SEO is done well, the results can be increased immediately. For example, Amazon receives more than 386 million organic visitors a month from Google:

 Not bad. But it's better. If you add up how much it costs Amazon to get the same traffic through Google Ads (known as "running costs"), it comes to $ 1.8 million a month and unlike paid traffic, these organic visitors come when Amazon is actively running ads. To be clear: SEO is an ongoing process that requires work. But once you join a set of keywords, your rankings usually stay strong over time.

 Benefits of SEO 

Make sure your brand is visible when you search for potential customers on Google Drive and drive traffic to your site from people who are interested in your product or service. The result is increased organic intake. It gives you a strong competitive advantage

SEO Basics (What to Do Now)

Before we go into the specific steps you need to take to rank higher on Google, let's take a look at some basic SEO steps. These steps will allow Google to crawl and index your site. And that the following strategies work for you.

First, make sure your site is already indexed by Google. Specifically, search for "site: yoursite.com" on Google. This will show you if Google has already crawled and indexed your site. And if so, how many pages have they indexed so far. If your site shows results, great! You prepared everything.

If not, it means your site is new. And it hasn't been found on Google yet. It can also mean that your site accidentally blocked search engines from crawling them (which is incredibly common!) Anyway, you want to fix it as soon as possible. This crawl troubleshooting guide can help you figure out what's wrong. And fix it.

Second, connect your site to the Google Search Console.

Search Console is a free tool from Google that serves as a kind of connection between you and the Big G. Specifically, it informs you about things like:

How often your site is searched

What keywords do you rank for?

How many pages of your site are indexed by Google

Problems crawling, indexing, or browsing your site

So yes, if you want to be successful in SEO, the Google Search Console is a great thing.

This guide will tell you how to use it.

Finally, create and submit a Sitemap.

A sitemap is like listening to a "map" of your site.

Google and other search engines use Sitemaps to find all the pages on your site. This helps ensure that they crawl and index all of your important pages. How you create a sitemap depends on what your site is running (WordPress, Shopify, etc.) However, it pays to create an XML Sitemap. And submit this Sitemap to Google via the Search Console.

Once the basics of SEO are complete, it's time to embark on a master SEO guide for beginners. Start with one of the most important elements of SEO: keyword research. 

Keyword Research

Learning the SEO basics means getting a solid grasp of how to do keyword research the right way. Let’s see exactly how.  For example, for an SEO software company, some primary keywords might include:

SEO software

SEO tools

Keyword research tool

Rank tracking 

Thing is, primary keywords are usually competitive. This means that it will take some time on the web to evaluate these terms. Therefore, you want to consider them as your long-term goals in your SEO strategy.

 How to find the top keywords on your site:

First, write down the different terms you expect a customer or customer to use when searching for a company like you on Google. For example, let's say you have an e-commerce site that sells natural dog food.

Examples of keywords for your site could be:

Organic dog food

Natural dog food

Shop and buy dog ​​food online

Healthy dog ​​food

There are no good or bad conditions. It's more of a way of brainstorming. The goal is to list as many relevant keywords as possible. If you already have a list of potential keywords, go to your chosen keyword research tool. In this example, we'll use our Keyword Tool. Enter your search terms from the list and select "Analysis".

The tool returns a list of metrics for each keyword returned, including its monthly search volume and keyword issues (CPCs). Here are two key statistics that you will use to select the most relevant keywords from the list.

The monthly search volume is the same as for audio: the number of searches the keyword receives each month on Google.

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