MGT401 is a comprehensive course book for students enrolled in Virtual University's Bachelor of Business Administration (BBA) program. The book covers the basics of management, organizational behavior, and leadership, providing students with a solid foundation for a successful career in business. The book is divided into seven chapters, each covering an essential aspect of management. The first chapter introduces the concepts of management and explains the role of managers in organizations. The second chapter covers the planning process, including goal-setting and developing strategies to achieve those goals. Chapter three delves into the topic of decision-making and the various approaches that managers can use to make effective decisions. Chapter four covers organizational structure and design, including the different types of organizational structures and the factors that influence their design. Chapter five discusses organizational culture and the impact it has on an organization's performance. Chapter six covers the various leadership theories and styles and how they can be applied in different situations. The final chapter focuses on the topic of motivation and how managers can motivate their employees to perform at their best. Throughout the book, real-world examples and case studies are used to illustrate key concepts and theories, making the content more engaging and relatable for students. The book also includes review questions at the end of each chapter, allowing students to test their understanding of the material and prepare for exams. Overall, MGT401 is an essential resource for any student looking to develop a strong foundation in management and leadership. With its clear explanations, practical examples, and comprehensive coverage, it is an indispensable guide for success in the world of business.