14 Lecture

1. Which of the following is a personal factor that influences consumer buying behavior? a) Reference groups b) Social class c) Occupation d) Culture

Answer: c) Occupation

2. Which of the following is a psychological factor that influences consumer buying behavior? a) Family b) Social norms c) Perception d) Lifestyle

Answer: c) Perception

3. Which of the following is a social factor that influences consumer buying behavior? a) Attitudes b) Personality c) Reference groups d) Motivation

Answer: c) Reference groups

4. What type of consumer buying behavior occurs when a consumer is highly involved in the purchase decision? a) Routine response behavior b) Limited decision making c) Extensive decision making d) Impulse buying

Answer: c) Extensive decision making

5. Which of the following is an example of a situational factor that influences consumer buying behavior? a) Social class b) Personality c) Time pressure d) Attitudes

Answer: c) Time pressure

6. Which of the following stages of the consumer buying process involves evaluating the alternatives and making a purchase decision? a) Problem recognition b) Information search c) Evaluation of alternatives d) Post-purchase evaluation

Answer: c) Evaluation of alternatives

7. Which of the following consumer buying behaviors is characterized by low involvement and little effort to make a purchase decision? a) Routinized response behavior b) Impulse buying c) Limited decision making d) Extensive decision making

Answer: a) Routinized response behavior

8. Which of the following is an example of a cultural factor that influences consumer buying behavior? a) Income level b) Social norms c) Age d) Personality

Answer: b) Social norms

9. Which of the following consumer buying behaviors is characterized by regret or dissatisfaction after making a purchase? a) Routine response behavior b) Impulse buying c) Limited decision making d) Post-purchase dissonance

Answer: d) Post-purchase dissonance

10. Which of the following is an example of a personal factor that influences consumer buying behavior? a) Family b) Culture c) Social class d) Income

Answer: d) Income

1. What is consumer buying behavior? Answer: Consumer buying behavior is the process by which individuals make purchase decisions, which is influenced by various factors including personal, psychological, social, cultural, and situational factors.

2. What are the three types of decision-making processes that consumers use? Answer: The three types of decision-making processes are extensive decision making, limited decision making, and routinized response behavior.

3. What is the difference between a need and a want? Answer: A need is a necessity or requirement, while a want is a desire or preference that may not be essential.

4. How do personal factors influence consumer buying behavior? Answer: Personal factors such as age, gender, income, and education can affect consumer buying behavior as they influence an individual's needs, preferences, and attitudes.

5. What is the role of social factors in consumer buying behavior? Answer: Social factors such as family, reference groups, and social class can influence consumer buying behavior through social norms, opinions, and values.

6. How can marketers use knowledge of consumer buying behavior to develop effective marketing strategies? Answer: By understanding the factors that influence consumer buying behavior, marketers can tailor their marketing strategies to meet the needs and preferences of their target customers.

7. What is the difference between a high-involvement purchase and a low-involvement purchase? Answer: High-involvement purchases involve extensive decision making and are typically more expensive, while low-involvement purchases are routine and require less effort and consideration.

8. How can situational factors influence consumer buying behavior? Answer: Situational factors such as time pressure, physical surroundings, and mood can affect consumer buying behavior by influencing the decision-making process.

9. What is post-purchase evaluation? Answer: Post-purchase evaluation is the stage in the consumer buying process where the consumer evaluates the product or service after purchase, which can result in satisfaction or dissatisfaction.

10. How can companies reduce post-purchase dissonance? Answer: Companies can reduce post-purchase dissonance by providing information and support to customers, offering a return or exchange policy, and providing excellent customer service.

Consumer buying behavior is the process by which individuals make decisions about purchasing goods or services. This process is influenced by various factors, including personal, psychological, social, cultural, and situational factors. Personal factors, such as age, gender, income, and education, can affect consumer buying behavior by influencing an individual's needs, preferences, and attitudes. For example, a younger consumer may be more likely to purchase trendy and fashionable items, while an older consumer may be more interested in practical and functional items. Psychological factors, such as motivation, perception, and learning, can also play a role in consumer buying behavior. For example, a consumer may be motivated to purchase a product based on their perception of its quality or effectiveness. Social factors, such as family, reference groups, and social class, can influence consumer buying behavior through social norms, opinions, and values. For example, a consumer may be influenced by the opinions of their family members or social group when making a purchase decision. Cultural factors, such as customs, beliefs, and values, can also play a role in consumer buying behavior. For example, certain cultural values may influence a consumer's preference for environmentally-friendly products. Situational factors, such as time pressure, physical surroundings, and mood, can affect consumer buying behavior by influencing the decision-making process. For example, a consumer may be more likely to make an impulsive purchase if they are in a hurry or if the product is displayed prominently. By understanding the factors that influence consumer buying behavior, marketers can tailor their marketing strategies to meet the needs and preferences of their target customers. This can include targeting specific age groups or social classes, promoting the quality or effectiveness of a product, or creating a sense of urgency or scarcity to encourage impulse buying. Overall, understanding consumer buying behavior is essential for companies to develop effective marketing strategies that can attract and retain customers. By understanding the factors that influence consumer decisions, companies can create products and services that meet the needs and preferences of their target audience, resulting in increased sales and brand loyalty.