34 Lecture

1. Which of the following is an example of a sales promotion tactic? A) Print advertisement B) Public relations campaign C) Coupon offer D) Product packaging

Answer: C) Coupon offer

2. Which of the following is a type of sales promotion used to encourage repeat purchases? A) Coupons B) Sweepstakes C) Loyalty programs D) Free samples

Answer: C) Loyalty programs

3. Which of the following is an example of a trade promotion? A) A coupon offered to consumers B) A product demonstration at a trade show C) A sweepstakes contest D) A product placement in a TV show

Answer: B) A product demonstration at a trade show

4. Which of the following is a sales promotion tactic that involves offering a lower price for a product or service for a limited time? A) Rebate B) Free sample C) Premium D) Price discount

Answer: D) Price discount

5. Which of the following is an example of a point-of-purchase display? A) A coupon in a magazine B) A billboard advertisement C) A product display in a store D) A promotional event at a park

Answer: C) A product display in a store

6. Which of the following is a sales promotion tactic that involves offering a free item with the purchase of a product or service? A) Coupon B) Premium C) Rebate D) Trade-in

Answer: B) Premium

7. Which of the following is a type of sales promotion that involves offering a reward to customers for recommending a product or service to others? A) Referral program B) Trade promotion C) Point-of-purchase display D) Sales contest

Answer: A) Referral program

8. Which of the following is an example of a premium? A) A discount on a product B) A free gift with a purchase C) A cash-back offer D) A trial offer

Answer: B) A free gift with a purchase

9. Which of the following is a sales promotion tactic that involves offering a cash refund to customers who purchase a product or service? A) Rebate B) Sweepstakes C) Referral program D) Trade show

Answer: A) Rebate

10. Which of the following is a type of trade promotion? A) Coupons B) Samples C) Point-of-purchase displays D) Co-operative advertising

Answer: D) Co-operative advertising

1. What is the difference between consumer promotions and trade promotions? Answer: Consumer promotions are aimed at the end-users or consumers, whereas trade promotions are targeted towards retailers, wholesalers, or distributors.

2. What is the purpose of a loyalty program? Answer: The purpose of a loyalty program is to encourage repeat purchases by offering incentives or rewards to customers who frequently buy from a particular company.

3. What are the advantages of using sales promotions? Answer: Sales promotions can help boost sales, create brand awareness, encourage customer loyalty, and differentiate a company's products from its competitors.

4. What is a point-of-purchase display? Answer: A point-of-purchase display is a marketing tactic that involves displaying a product or products at the point of sale, such as at the checkout counter or on an endcap in a store.

5. What is a rebate, and how does it work? Answer: A rebate is a sales promotion tactic that involves offering a cash refund to customers who purchase a product or service. Customers typically need to fill out a form and submit proof of purchase to receive the rebate.

6. How do trade promotions differ from consumer promotions in terms of their goals? Answer: Trade promotions are typically aimed at increasing sales by encouraging retailers or wholesalers to stock and promote a particular product. Consumer promotions, on the other hand, are aimed at increasing sales by encouraging end-users or consumers to purchase a particular product.

7. What is a premium, and how is it used in sales promotions? Answer: A premium is a sales promotion tactic that involves offering a free item or gift with the purchase of a product or service. This can help incentivize customers to make a purchase and can also help differentiate a company's products from its competitors.

8. What is the purpose of a sweepstakes? Answer: The purpose of a sweepstakes is to create excitement and interest around a particular product or brand by offering a chance to win a prize.

9. What is the difference between push and pull strategies in sales promotions? Answer: Push strategies involve promoting a product or service to retailers or wholesalers, with the goal of getting them to push the product out to consumers. Pull strategies, on the other hand, involve promoting a product or service directly to consumers, with the goal of creating demand that will pull the product through the supply chain.

10. What is the role of incentives in sales promotions? Answer: Incentives are used in sales promotions to encourage customers to make a purchase, often by offering a discount, a free gift, or some other type of reward or incentive for taking action.

Sales promotion is a marketing technique that uses various incentives and tactics to encourage customers to make a purchase or take some other desired action. These promotions can be targeted towards end-users, such as consumers, or towards retailers, wholesalers, or distributors. Sales promotions can take many forms, including discounts, coupons, rebates, loyalty programs, contests, and sweepstakes. They can be used in both B2B and B2C marketing and can be designed to accomplish a variety of goals, such as boosting sales, building brand awareness, encouraging customer loyalty, and differentiating a company's products from those of its competitors. One of the key benefits of sales promotions is that they can be tailored to specific customer segments or purchasing behaviors. For example, a company might offer a discount to customers who have purchased from them before, or create a loyalty program that rewards frequent purchasers with exclusive discounts or other perks. Another advantage of sales promotions is that they can be used to create urgency around a product or service, encouraging customers to take action quickly. This can be especially effective when combined with limited-time offers or other time-sensitive promotions. However, sales promotions also have some potential downsides. For example, they can be costly to implement, and if not executed properly, they can lead to a decrease in profit margins or damage to a company's brand reputation. Additionally, they may not be effective in generating long-term customer loyalty, as customers may be more motivated by the promotion than by a genuine affinity for the product or brand. Overall, sales promotions can be a valuable tool in a company's marketing mix, but they should be used strategically and in conjunction with other marketing techniques to achieve the desired results.