38 Lecture - Public Relations

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38 Lecture

MGT301

Midterm & Final Term Short Notes

Public Relations

Public relations (PR) is the practice of managing communication between an organization and its stakeholders, including customers, employees, investors, and the media. The goal of PR is to build and maintain a positive image for the organization


Important Mcq's
Midterm & Finalterm Prepration
Past papers included

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  1. Which of the following is NOT a common PR tactic? a) Media relations b) Community outreach c) Sales promotions d) Crisis management Answer: c) Sales promotions

  2. Which of the following is NOT a key stakeholder in PR? a) Customers b) Employees c) Competitors d) Investors Answer: c) Competitors

  3. The primary goal of PR is to: a) Increase sales b) Build and maintain a positive image for the organization c) Generate leads d) Increase market share Answer: b) Build and maintain a positive image for the organization

  4. What is the main purpose of crisis management in PR? a) To prevent crises from occurring b) To minimize the impact of crises on the organization c) To exploit crises for positive publicity d) To create crises in order to generate publicity Answer: b) To minimize the impact of crises on the organization

  5. Which of the following is an example of community outreach in PR? a) Sending out a press release b) Hosting a charity event c) Responding to a negative review on social media d) Launching a new product Answer: b) Hosting a charity event

  6. Which of the following is a key skill for a PR professional? a) Sales b) Graphic design c) Writing d) Data analysis Answer: c) Writing

  7. What is the primary objective of media relations in PR? a) To get as much media coverage as possible b) To build relationships with journalists and other members of the media c) To create advertising campaigns d) To generate leads Answer: b) To build relationships with journalists and other members of the media

  8. Which of the following is an example of a crisis that might require PR intervention? a) A product recall b) A new product launch c) A successful marketing campaign d) A routine employee promotion Answer: a) A product recall

  9. Which of the following is an example of social media management in PR? a) Responding to customer complaints on Twitter b) Designing a new logo for the organization c) Drafting a press release d) Planning an event Answer: a) Responding to customer complaints on Twitter

  10. What is the main goal of public relations measurement and evaluation? a) To measure the effectiveness of PR tactics b) To generate publicity c) To increase sales d) To create advertising campaigns Answer: a) To measure the effectiveness of PR tactics



Subjective Short Notes
Midterm & Finalterm Prepration
Past papers included

Download PDF

  1. Define Public Relations (PR) and explain its role in marketing. Answer: Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. Its role in marketing is to manage and maintain the reputation of an organization, build brand awareness, and communicate with various stakeholders.

  2. What are some of the key tools and techniques used in PR? Answer: Key tools and techniques used in PR include media relations, crisis management, event planning, content creation, influencer outreach, and social media management.

  3. Explain the concept of a press release and how it can be used in PR. Answer: A press release is a written communication that announces news or events to the media. It can be used in PR to disseminate information to journalists and media outlets, promote new products or services, and generate media coverage for an organization.

  4. How can PR be used to manage a crisis situation for a company? Answer: PR can be used to manage a crisis situation for a company by developing and implementing a crisis communication plan, providing accurate and timely information to the public and stakeholders, and maintaining open lines of communication with the media.

  5. What is the difference between PR and advertising? Answer: PR is focused on building relationships and managing the reputation of an organization, while advertising is focused on promoting products or services through paid media channels.

  6. How can social media be used as a PR tool? Answer: Social media can be used as a PR tool to engage with stakeholders, promote brand awareness, share news and information, monitor online conversations, and manage online reputation.

  7. What are some of the benefits of effective PR for an organization? Answer: Some of the benefits of effective PR for an organization include increased brand awareness, improved reputation and credibility, better relationships with stakeholders, increased sales and revenue, and a competitive advantage in the marketplace.

  8. How can PR be used to support a product launch? Answer: PR can be used to support a product launch by generating media coverage, creating buzz and excitement through social media and influencer outreach, organizing launch events, and creating compelling content.

  9. What is the role of media relations in PR? Answer: Media relations is the process of building and maintaining relationships with journalists and media outlets. Its role in PR is to generate media coverage, secure interviews and media placements, and manage the organization's reputation in the media.

  10. How can PR be used to support a cause or social issue? Answer: PR can be used to support a cause or social issue by raising awareness, mobilizing public support, engaging with stakeholders, and partnering with other organizations to achieve a common goal.

Public relations (PR) is a strategic communication process that helps an organization build and maintain a positive image and reputation. PR involves creating and disseminating information to target audiences through various channels, such as media relations, social media, events, and community outreach. PR aims to build mutually beneficial relationships between the organization and its stakeholders, including customers, employees, investors, media, and the general public. The main objective of PR is to establish and maintain a favorable image and reputation of the organization, its products or services, and its leaders. PR activities may include creating press releases, organizing press conferences, participating in trade shows and events, conducting media interviews, managing social media accounts, developing corporate social responsibility programs, and engaging with stakeholders through community outreach programs. PR practitioners use various tools and techniques to measure the effectiveness of PR campaigns, such as media monitoring, surveys, and focus groups. Effective PR can help organizations achieve a competitive advantage by building trust and credibility with their stakeholders. It can also help manage and mitigate negative publicity, such as crisis communications and issues management. A strong PR strategy can enhance brand awareness, increase customer loyalty, attract new customers, and ultimately contribute to the organization's success.

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