43 Lecture
MGT301
Midterm & Final Term Short Notes
Marketing and Society
Marketing and Society is an important topic that explores the impact of marketing on society and the role of marketing in shaping societal attitudes, values, and behaviors. It also focuses on how marketing can be used to address societal issues
Important Mcq's
Midterm & Finalterm Prepration
Past papers included
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- Which of the following is NOT a factor that shapes the relationship between marketing and society? a. Social responsibility b. Consumer behavior c. Political environment d. Technological advancements
Answer: b. Consumer behavior
- In which stage of the product life cycle does the focus of marketing shift from creating demand to maintaining and extending the product's life? a. Introduction b. Growth c. Maturity d. Decline
Answer: c. Maturity
- Which of the following is NOT a criticism of marketing's impact on society? a. Encouraging materialism b. Creating cultural homogenization c. Violating consumers' privacy d. Providing jobs and contributing to economic growth
Answer: d. Providing jobs and contributing to economic growth
- Which of the following is NOT a social factor that affects consumer behavior? a. Culture b. Reference groups c. Attitudes d. Physical environment
Answer: d. Physical environment
- Which of the following is an example of societal marketing orientation? a. A company focuses solely on maximizing profits b. A company designs products that are environmentally friendly c. A company invests heavily in advertising to increase sales d. A company uses pushy sales tactics to convince consumers to buy their products
Answer: b. A company designs products that are environmentally friendly
- Which of the following is NOT an ethical issue that marketers may face? a. Deceptive advertising b. Price gouging c. Exploiting vulnerable consumers d. Meeting customer needs and wants
Answer: d. Meeting customer needs and wants
- Which of the following is a criticism of marketing research? a. It is too expensive for small businesses to conduct b. It can be biased or inaccurate c. It provides too much information for companies to process d. It is only useful for predicting short-term trends
Answer: b. It can be biased or inaccurate
- Which of the following is an example of cause-related marketing? a. A company donates a portion of its profits to a charity b. A company offers a discount to customers who bring in a used product to recycle c. A company hires employees from diverse backgrounds d. A company promotes its products as environmentally friendly
Answer: a. A company donates a portion of its profits to a charity
- Which of the following is NOT an element of the marketing mix? a. Product b. Price c. Place d. Positioning
Answer: d. Positioning
- Which of the following is a benefit of social media marketing? a. It is expensive to implement b. It is difficult to track and measure results c. It allows for two-way communication with customers d. It is primarily used by older generations
Answer: c. It allows for two-way communication with customers
Subjective Short Notes
Midterm & Finalterm Prepration
Past papers included
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What is the societal marketing concept? Answer: The societal marketing concept is a marketing philosophy that involves considering the long-term interests of society while satisfying the needs and wants of consumers.
What is green marketing? Answer: Green marketing refers to the marketing of environmentally friendly products or services and the promotion of environmentally responsible business practices.
What is cause-related marketing? Answer: Cause-related marketing is a marketing strategy that involves a partnership between a company and a non-profit organization to raise money or awareness for a social cause while promoting the company's brand.
What is ethical marketing? Answer: Ethical marketing is the practice of marketing in a way that is morally responsible, fair, and just.
What are some ethical issues in marketing? Answer: Some ethical issues in marketing include deceptive advertising, price fixing, exploiting vulnerable consumers, and invading consumer privacy.
What is social media marketing? Answer: Social media marketing is the use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a product or service.
What is viral marketing? Answer: Viral marketing is a marketing strategy that involves creating content that is easily shareable and has the potential to go viral, spreading rapidly and reaching a large audience.
What is stakeholder marketing? Answer: Stakeholder marketing is a marketing approach that considers the needs and wants of all stakeholders involved in the business, including customers, employees, shareholders, and the broader community.
What is social marketing? Answer: Social marketing is the use of marketing strategies to promote behavior change and social good.
What are some examples of socially responsible companies? Answer: Some examples of socially responsible companies include Patagonia, TOMS, and Ben & Jerry's. These companies prioritize sustainability, social justice, and ethical business practices in their operations.